Tuesday, December 27, 2011

Motion-activated Results Center Application: Case Study

This is an epic case study video showcasing a project I spent eight (8) months working on, with an extremely talented team of visual designers, motion designers, interaction developers, content strategists, user experience architects, and countless gifted others. [Plug] A good friend of mine from Wonder Giant, one of the smartest people I know, was an integral piece in making this come to life while we worked together at Manifest Digital.

The Results Center stands 7' tall and is comprised of four (4) 42" displays.  These "walls of wow" can be seen in the newest offerings from Bally Total Fitness: Bally Sport clubs and B-Fit clubs. 

The walls feature four (4) interactive applications each, as well as a plethora of stunning passive loop imagery, nutrition tips, and action videos. The motion design and AfterEffects work will stop you dead in your tracks.

Stop by a Bally Sport to check one out if you get the chance! 

  

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